Work with sales and account management teams for customer evangelists to create PR, media, and marketing opportunities. Align campaigns, assets, communications, and messaging to corporate branding initiatives. Develop marketing collateral and sales tools like brochures, data sheets, presentations, and proposals. Determine and coordinate online and on-site events like webinars, trade shows, seminars, and customer events. Organize promotional events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials and merchandise. Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints. Communicate with senior management about marketing initiatives and project metrics, as well as brainstorm fresh strategies. Report on periodic activities, results, and ROI for marketing. Manage content of marketing sections of websites. Manage desktop products’ price book. Plan and implement software product launch. Manage working relationships with Desktop Sales team members to review needs, prioritize and deliver. Implement marketing strategies to meet or exceed demand generation and revenue targets. Implement global content and collateral strategy for key partners. Establish and manage key partner marketing budgets and MDF. Influence and communicate with stakeholders to drive global program alignment and satisfaction. Strategize on marketing for select international partners through analysis and understanding of the competitive landscape.

Required skills:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field (MBA preferred)
• 5+ years in marketing and promotion
• Ability to work unpredictable hours
• Excellent communication and decision-making skills
• Customer-focused thinking
• Networking and interpersonal skills
• Leadership skills
• Familiarity with online content marketing and social media development strategies